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Tabulation Capabilities
» Cross-tabulation
» Weighting
» Openend coding
» Netting categories
» Summary tables
» Process/Levels data
Tabulation Output
» Word
» Excel
» PDF
» SPSS labeled
» Quanvert
» Html/Xml
Key Statistics in Reports
» Significance testing
» Mean
» Median
» Sum of factors
» Standard deviation
» Standard error
Key Components of Reports
» Base line
» Frequency
» Vertical %
» Horizontal %
» Sigma
Experience: Research Type
» Advertising
» Brand equity
» Brand loyalty
» Brand positioning
» B2B
» Concept testing
» Consumer research
» Customer loyalty/satisfaction
» Employee loyalty/satisfaction
» Product positioning
» Product purchasing
» Product testing: CLT / HUT
» Segmentation
» Syndicate
» Tracking
Experience: Industries
» Automotive
» Consumer Electronics
» Education
» Entertainment and Media
» Financial Services
» Food and Beverage/Restaurant
» Health Care/Medical
» Manufacturing
» Pharmaceutical
» Pet food/supplies
» Retail
» Telecommunications
» Transportation
» Travel
"With the ability to provide data in readable results in a variety of ways
we offer our clients a key component: preparing data for analysis.
Our delivered reports are uniform, clean and easy to read. Key statistics
are available when and where you decide. We can also write table summaries
for quick and easy review of key data elements."
